Deliverability

How to use this page

1. 1

   Select the client and date range

   Choose a client from the global selector. The dashboard opens on the last 7 days. Use 7d, 30d, or 90d, or set inclusive From and To dates up to today. The selected reporting window applies to health totals and trend charts.

2. 2

   Review the employee mailbox audit

   Employees see Mailbox deliverability audit above the health dashboard when All Domains is selected. The latest daily snapshot summarizes Healthy, Needs review, Critical, Not enough evidence, total Mailboxes, warming inspection, authentication, first-party reputation coverage, and recent Google Postmaster evidence. AI copy reviewed shows the share of audited mailboxes whose current sampled outreach fingerprint has completed the cached content review.

3. 3

   Find a mailbox diagnosis and next action

   Use Search or the health filters to narrow the employee mailbox audit. Each request loads up to 25 mailbox rows. Use Previous and Next to move through the full filtered result without changing the current search or diagnosis filter. Review provider, role, domain lifecycle, campaign, authentication, placement, warming, volume, first-party and Google evidence, content rules, AI review, likely cause, confidence, and the recommended next action.

4. 4

   Read provider-complete placement evidence

   Mailbox audit placement uses neutral controls from tests completed within seven days. A result needs at least four resolved controls and at least 95% control coverage; otherwise placement stays Not enough evidence. Only a test with readable Google Workspace and Microsoft 365 controls can show placement as healthy. A Google-only test can still flag a problem: half or more of its Google controls in spam marks the mailbox Critical, and any spam marks it Needs review. A clean Google-only test stays Not enough evidence, because Gmail alone cannot show a mailbox is healthy with every provider. Representative campaign-copy results remain separate from the neutral sender evidence. Test-inbox copies of the mailbox's real emails over the last 4 and 14 days (or its sending domain's copies when it has too few) also count: the diagnosis uses the worse of the two readings. The score under placement comes only from the control test. Sending and automatic volume checks also assess the last 4 days of normal campaign copies separately from recovery tests. Clean recovery tests cannot cancel a warning or stop from those campaign copies, so an improved audit reading alone does not guarantee sending will resume.

5. 5

   Compare first-party and Google reputation

   First Party shows attributable sending outcomes. Google shows domain-level reported metrics separately from collection status. Check the reporting date and available values before changing sending settings. Google auth rates measure reported traffic; DNS SPF pass, DNS DKIM pass and DNS DMARC pass measure setup. Neither is an inbox-placement score. No flagged reported metrics does not prove every prospect received the message in their inbox.

6. 6

   Filter by sending domain

   Choose a sending domain to narrow sending and warmup activity. Use All Domains for complete client totals and the employee mailbox audit. New provider-received bounce and unsubscribe evidence can be tied to the exact mailbox, while older or ambiguous records may remain unavailable for one domain.

7. 7

   Read the health summary

   Review Emails sent, Hard bounce rate, Human-likely open rate, Unsubscribe rate, Warmup spam placement, and Mailboxes. Human-likely opens exclude known image proxies, bots, and security scanners. Opens remain directional and are not an inbox-placement score.

8. 8

   Inspect trends and authentication

   Use the charts for daily volume, delivery failures and opt-outs, human-likely engagement, and bounce trend. Provider rows separate Human-like, Proxy, and Scanner rates. Review SPF, DMARC, DKIM, domain setup, and mailbox recommendations before changing sending.

9. 9

   Review the client send plan

   Employees may see the weekly goal, seven-day pace, Safe cap per week, Protected per day, and goal comparisons. Safe capacity comes from active mailboxes linked to a running cadence across five sending weekdays.

10. 10

    Run and interpret a placement test

    Employees explicitly choose an active, transport-ready Sender, Primary or SDR mailbox from Test mailbox. Eligible connected Google Workspace, Microsoft 365 and SMTP/IMAP mailboxes may appear. Mailboxes needing reauthentication or an unhealthy required connection stay out of the list. Run placement test sends a neutral control and representative campaign copy to available Google Workspace and Microsoft 365 seed inboxes. Results identify provider and Control or Campaign probe, report Primary, tab, Spam or Not delivered, and may show a likely cause with evidence confidence. Manual SDR tests are observation only: they do not automatically change sending limits or pause the mailbox. The tag beside Inbox placement test names the providers the latest test reached: Google + Microsoft, Google only or Microsoft only. A Google-only test adds a note that Outlook and Microsoft 365 placement was not measured. The result line says when the latest test ran, and a result older than 14 days carries a note that it may not reflect where your email lands today. Client users can review available results but cannot start a test.

11. 11

    Separate evidence coverage from delivery health

    In the employee mailbox audit, mailbox assessment shows the share assessed healthy and the review, critical and unknown groups. Warming inspected, Sending evidence coverage, Google data coverage and AI copy reviewed measure how much evidence is available. Neutral coverage bars do not grade provider health. Google evidence counts separate reported metrics, no published data, access requirements, collection errors and missing snapshots. Use provider-specific isolated placement tests alongside real sending outcomes. Warming interactions, spam rescues and one test inbox cannot establish inbox delivery to every prospect. Running the audit only refreshes the assessment from stored evidence.

What the buttons do

7d / 30d / 90d

Loads a preset date range for the selected client.

From / To

Sets a custom dashboard date range.

Sending domain

Narrows sending and warmup activity to one client-owned domain.

All mailboxes and health filters

Filters the employee mailbox audit by evidence-based health status.

Search

Searches the employee mailbox audit by mailbox or domain.

Refresh mailbox audits

Reloads the selected client's latest stored daily snapshot.

Client send plan

Employee-only summary of weekly goal, pace, safe capacity, and protected capacity.

Run placement test

Employee-only control that sends neutral and representative probes from the explicitly selected eligible Sender, Primary or SDR mailbox. SDR tests report results without automatically changing sending limits.

No action needed / Action queue

Summarizes whether current client deliverability signals need review. It does not change sending by itself.

Pause outreach / Throttle / Scale

Employee-only one-click actions on eligible mailbox recommendations, with Undo when available. Throttle halves the daily cap with a 20/day floor and never raises it. Scale raises the cap by about a quarter, but Scale and Undo never set an outbound cap above 150 a day; check the saved result. A manual throttle, pause or reduction stays protected during automatic recovery. If automation later cuts the cap further, recovery cannot raise it above the earlier human limit. Only a later change by a person revises that limit.

Retry

Reloads the dashboard after a failed request.

Previous / Next

Moves through employee mailbox-audit results in pages of up to 25 rows while preserving the current search and diagnosis filter.

Common questions